Conor McGregor's PR Strategy is a Short and Long Term PlayBut will it be effective?Jeremy BotterJan 19, 2020∙ Paid2ShareUFC 246 fight week felt a lot like the old days, back during McGregor’s heady rise to become the biggest star in the history of the sport. It was intentional. This post is for paid subscribersAlready a paid subscriber? Sign inPreviousNext