It’s Always Fight Week. Literally.
On the UFC's business model and the fallout of a relentless schedule
There are times—and by “times” I mean “at least five times per year”—that I look at the UFC’s calendar to see if there’s a fight card incoming that I wasn’t aware of. This happens all the time, because I decided long ago that I could either:
Feign interest in every UFC event for the sake of staying “on top” of the entirety of the sport while slowly dying…