UFC & ESPN: A Marriage Made in Heaven
After a bitter split with Fox, UFC finds themselves in unfamiliar territory
The UFC’s six-year television deal with ESPN, announced last fall, was perfect for both parties.
For the UFC, it was a chance to make the leap from beleaguered FS1, a cable network that the UFC ostensibly launched and built by themselves, to ESPN, the dominant brand in sports and cable. UFC now finds themselves alongside the NFL and MLB and other prestig…
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